One catalog, every store aligned.
Every product speaks the same language across stores, from one source.
Operations systems on Airtable
Everything your brand runs on, flowing into one system.
PIM, stock, costs, orders, wholesale. We pull it all into one source of truth on Airtable. Owned by you.
Book a discovery call
AirtableCertified
AirtableCertified
PIM
Inventory
Costing / BOM
Purchase orders
Shopify sync
Wholesale
AirtableOne source of truth
The status quo
Right now, your operations live in five places and one person's head.
- Excel that breaks on a single typo.
- Stockouts you hear about from your 3PL, not before.
- Four tools, twenty versions of the truth.
- A tool you rent for £300 a month and can't take with you.
The spreadsheet isn't the problem. It's the symptom of a brand that outgrew its tools.
The dead ends
You've likely tried the usual ways out. So have the brands we work with.
Attempt one
Another app
Rented, generic, and shaped to its roadmap, not yours. When it pivots or shuts down, your operations go with it.
Stocky, Shopify's own inventory app, was discontinued in August 2026.
Attempt two
The ops hire
€60–75k a year for someone who, without a real system to run, ends up rebuilding the same spreadsheets one level removed.
A person is not infrastructure.
Attempt three
The bigger spreadsheet
More tabs, more lookups, more people editing at once. Still one typo away from breaking, and still living in one person's head.
Inertia is the most expensive option of the three.
Where to startPIM Inventory + replenishment Costing / BOM Purchase orders Shopify multi-store sync Wholesale Client / supplier portal
Prebuilt blocks, shaped to your brand.
Not another app to rent. Each block is a proven starting point we tailor to how you actually work, then it's yours to keep and extend.
Live stock across every 3PL.
True margin, per SKU.
62%gross, landed COGS
Orders, tracked.
Sent
Ack
Recv
One source, all your stores.
Airtable
B2B order desk.
240
80
1,200
A window in.
Start with one block. Grow into the full system.
Proof
Systems that hold.
A fragrance brand moved formulas, BOM and multi-3PL stock off one fragile Excel.
Costing / BOMInventoryPurchase orders
3 warehousesUS + EU, one live stock picture
A wine group aligned four stores where the same field had four names and three formats.
PIMShopify multi-store sync
6,000Products synced from one catalog
A brand whose factory re-typed every order by hand now sends structured orders it can track.
Purchase ordersClient portal
0Orders re-entered by hand
Method
Four quiet steps.
These guardrails exist because systems fail at adoption, not at launch. A system your team doesn't use is just a prettier spreadsheet.
01
Discovery
We map how your operations actually run, not how the org chart says they do.
02
Design
We standardize before we automate. Clean data first, clever workflows second.
03
Build
We start with one priority block, live in weeks, so value shows before scope grows.
04
Evolve
We build with your team, not around it, so the system is adopted and keeps growing.
About
A studio, not a marketplace gig.
Propicca is led by Julien Ritzenthaler, a certified Airtable builder. We design and build operations systems for product brands scaling from €1M to €10M.
You work directly with the people who design and build your system, no account managers, no handoffs, from the first call to the last block.
20+Systems shipped
€1–10MThe brands we build for
0Rented tools left behind
Talk to us about your operations.
Book a discovery callA 30-minute conversation about how your brand runs. Not a sales pitch.